Research
FORUM TRANSCRIPT

Shein – Business Model & Supply Chain Model Evolution

  • Private Equity
  • Consumer
  • Greater China
PREMIUM

Specialist

Executive at Shein Supply Chain Management Co Ltd

Agenda

  • Shein – business model, evolution of merchandising model and changes in supply chain
  • Product design principles, primary customer groups and consumer scenarios
  • Requirements for suppliers’ hard capabilities and soft capabilities, supplier profiles and production capacity changes
  • Scale and depth of SKUs and SPUs (standard product units), plus control of production cost and production quality
  • Stability of cooperation with suppliers, supplier elimination rate, plus suppliers’ dependence on Shein

Questions

Gain access to Premium Content

Submit your details to access up to 5 Forum Transcripts or to request a complimentary one week trial.

    One week, unlimited access to over 25,000 transcripts
The information, material and content contained in this transcript (“Content”) is for information purposes only and does not constitute advice of any type or a trade recommendation and should not form the basis of any investment decision.This transcript has been edited by Third Bridge for ease of reading. Third Bridge Group Limited and its affiliates (together “Third Bridge”) make no representation and accept no liability for the Contentor for any errors, omissions or inaccuracies in respect of it. The views of the specialist expressed in the Content are those of the specialist and they are not endorsed by, nor do they represent the opinion of, Third Bridge. Third Bridge reserves all copyright, intellectual and other property rights in the Content. Any modification, reformatting, copying, displaying, distributing, transmitting, publishing, licensing, creating derivative works from, transferring or selling any Content is strictly prohibited