Shein – Business Model & Supply Chain Model Evolution

  • Private Equity
  • Consumer
  • Greater China


Executive at Shein Supply Chain Management Co Ltd


  • Shein – business model, evolution of merchandising model and changes in supply chain
  • Product design principles, primary customer groups and consumer scenarios
  • Requirements for suppliers’ hard capabilities and soft capabilities, supplier profiles and production capacity changes
  • Scale and depth of SKUs and SPUs (standard product units), plus control of production cost and production quality
  • Stability of cooperation with suppliers, supplier elimination rate, plus suppliers’ dependence on Shein


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