Specialist
Executive at Fliggy
Agenda
- Q1-Q3 2020 performance review of China’s OTA business, plus recovery trends of OTA vacation trip products as well as airline ticket and hotel package businesses after the ban on group tours lifted
- China’s internal short- and long-term travel recovery in Q2-Q3, market reaction after the ban on international travel lifted and Q4 prediction highlighting the National Day Holiday
- Competition among major OTA players, key development strategies, development momentum, post coronavirus business adjustment and countermeasures
- Major OTAs’ internal and international travel and vacation trip businesses – growth trends, business models and profitability in past three years
Questions
1.
Could you first review the transaction volume of China’s OTA market in 2018-19? If we divide the OTA service into transport, accommodation and vacation trip business segments or domestic and international business segments, what are the proportions and growth trends of each segment? What about the development trend of China’s OTA industry before the outbreak of the coronavirus pandemic?
2.
What do you think of the development trend of China’s OTA industry in 2018-19 and January 2020? Aside from the continuous increase in the proportion of the accommodation segment, are there any other changes in the product development thinking and business segment expansion of players in the industry?
3.
What do you think of the competition among leading OTAs, Mafengwo and platforms offering booking services over the past two years? What about their respective market shares plus the changes in their market shares?
4.
Trip.com just released the financial report of Q2 2020. According to the report, Trip.com’s hotel revenue dropped by 63% YoY and decreased by 9% QoQ, and the average ticket price in the transport segment fell by 66% YoY and 52% QoQ. Next, we will mainly talk about the vacation trip segment, but we would like to briefly talk with you about the transport and accommodation segments first. What’s your view on the development of the transport and accommodation segments of major OTAs and OTPs as well as the YoY and QoQ growth of their revenues, ticket bookings, room nights and ARPC? What do you think of the difference in influences of the coronavirus pandemic on the market shares of Trip.com, Tongcheng Elong, Meituan Dianping and other leading OTAs?
5.
What is the difference between impacts on leading OTAs such as Tongcheng Elong, Trip.com and Meituan Dianping in Q2 and Q3 in terms of their market shares? Which of the OTAs will recover faster or slower in certain business?
6.
What about the changes and recovery trends of the accommodation segment in leading OTAs or OTPs in Q4, highlighting the Mid-Autumn Festival and the National Day Holiday?
7.
Why do accommodation and transport have different recovery trends though tickets for transport are necessary for accommodation?
8.
In July 2020, the ban on domestic group tours was lifted, and in August, the ban on trips to Japan and South Korea also got lifted. Can you tell us the recovery trends of domestic OTAs’ domestic and international vacation trip products?
9.
Is there no sign at all for the recovery of OTAs’ international travel business? Or has the ban on international travel bound for certain foreign countries been lifted?
10.
How have major OTAs and OTPs adjusted their businesses in the post-coronavirus era? What about their countermeasures? How is the market reaction to this? Can you compare their advantages and disadvantages in strategic adjustment?
11.
What do you think of the development direction of OTAs’ vacation trip products in the post-coronavirus era? How will customers’ consumption habits and choices for destinations change in the next 2-3 years?
12.
Viewing from the total GMV of this industry, how much have the transport, accommodation and vacation trip business segments recovered in Q4 2020 compared with those in Q4 2019? If the business recovery goes well, what are the growth trends of these segments?
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