Hoka One One – Products & Channels

  • Public Equity
  • Consumer
  • Greater China


Executive at an E-commerce development company


  • Hoka – market positioning, sales scale, growth drivers, core competencies and comparison of strengths and weaknesses with competitors
  • Product portfolio, category expansion, membership operations, average transaction value and repurchase rate
  • Channel mix structure, distributor management, channel price and merchandise management, plus channel expansion strategy


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