China’s OTA Outbound Travel Business Recovery Trends – 2023 Outlook

  • Public Equity
  • Consumer
  • Greater China


Executive at online travel platform


  • OTA (online travel agency) outbound travel business development over the past three years, plus China’s relevant international travel policy changes across stages and impacts on OTA industry
  • China’s border reopening on 8 January 2023 – short-, mid- and long-term stimulus and impacts on cross-border travel and vacation demand, OTA platforms’ supply recovery progress, plus major overseas travel destinations’ border-entry policies’ impacts
  • Major domestic OTA platforms and outbound travel agencies – outbound travel business sizes, take rates, plus air ticketing, hotel and vacation travel business recovery trends and main growth drivers in 2023
  • Major OTA platforms’ outbound travel destination planning, supply chain establishment, plus core advantages and disadvantages


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