China’s E-cigarette Brands’ Development Strategies – Yooz Case Study – 10 September 2021

  • Private Equity
  • Consumer
  • Greater China


Former manager at Beijing Qiwu Technology Co Ltd (Yooz)


  • China’s e-cigarette market dynamics, regulatory policies and trends, regulatory measures in the US and Europe, plus possibilities for China to adopt these measures and what-if analysis
  • Market structure and competition, plus market share, development strategies and customer profile of leading players including Relx (NYSE: RLX), Yooz and Moti
  • Yooz’s H1 2021 sales performance – retail sales performance, product influence, pricing structure, promotion and marketing strategies
  • Sales channel development, dynamics and subsidy policies, franchise system updates, cooperation models with franchisees, profit and cost structure


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