Specialist
Former executive at Shanghai Mdt InfoTech Ltd (Poizon)
Agenda
- Poizon’s development history, market positioning, business model, revenue sources and scale and cost structure
- Poizon’s business structure and growth potential, domestic and overseas business planning, plus Poizon X business development
- Poizon’s fashion ecosystem development – sneaker, apparel, designer toy, artwork and cosmetics’ GMV contributions and growth trends
- Poizon’s customer profile, user quantity and growth trends, user classification and repurchase rate
Questions
1.
Dewu App went online in 2015 and officially changed its name to Poizon in 2020. Can you outline the development of Poizon over the past five years? How have its market positioning as well as product and service offerings changed? What are the reasons behind the changes?
2.
You said that Poizon will focus on fashion community, e-commerce and overseas business in the future. As a Chinese platform, how does Poizon engage in overseas business? What is the current status of its overseas business?
3.
Recent reports show that Poizon has been developing overseas and offline business lines, such as Poizon X. Why has it been developing so many business lines at the same time? Will it end up failing in all business lines?
4.
Do you think Poizon will develop any new business lines in the future? Among all the business lines related to fashion e-commerce marketplace or fashion community, what are the ones that Poizon has not dabbled in yet?
5.
How did Poizon enter overseas markets? Does it develop fashion e-commerce business in overseas markets in the same way as it does in China? What are the overseas countries that Poizon has entered?
6.
What advantages or disadvantages does Poizon have in overseas markets, compared with its competitors including StockX and Goat?
7.
What is the competitive landscape like between Poizon and players such as Senser and Nice in China?
8.
There have emerged many authentication platforms and second-hand luxury e-commerce platforms over these years. What do you think of those potential competitors’ impacts on Poizon? Will Poizon face any risks arising from direct or indirect competition?
9.
According to public data, Poizon’s GMV has been increasing over the past three years. What are the scale of the platform and the growth rate, based on different product categories?
10.
You talked about the model of the company and said that the company will reach a ceiling given the current development model. What’s your estimation of the company’s scale? What will be Poizon’s GMV in 2022 and 2023?
11.
You said that the ceiling is about RMB 200bn. Can you analyse the growth drivers or restraints?
12.
What’s the overall trend of user growth and users’ revenue contribution? How can Poizon increase the ARPU when the growth of users stops or slows down?
13.
What are the numbers and proportions of new and old users?
14.
What is the overall repurchase rate of registered users or on Poizon?
15.
You just mentioned that Poizon plans to tap into the lower-tier markets. What is the market classification strategy? What is the proportion of county-level markets or below?
16.
You just mentioned that Poizon has estimated the ceiling of GMV. What is the estimated ceiling of user growth and overall growth?
17.
Poizon has determined to develop the C2B2C business. What is the GMV proportion of C2C and B2C business respectively?
18.
What are the differences in Poizon’s charging models for distributors and buyers?
19.
How much room is there for adjustment of commissions and authentication service fees?
