Industry Insights

Major online advertising platforms and their potential

  • Public Equity
  • TMT
  • Global

Forum’s Interviews constantly cover fast-moving industries, such as online advertising, because the landscape changes so rapidly. Our moderators spoke to a number of industry specialists about their projections for the advertising business, paying close attention to leaders such as Facebook, Twitter, Pinterest and Instagram, as well as China’s Alimama platform.

Despite Facebook encountering PR issues, a former Product Lead at Facebook told Third Bridge that it is unlikely to bear any heavy repercussions or vast reductions in user numbers for the scandal. The specialist explained that considering the size of the audience and the amount of time each user spends on Facebook, “there’s no clear competitor” for the company. However, the former Product Lead continued by explaining that Facebook Stories could be difficult to monetise considering Stories content is generated by users. He reasoned that advertising next to user-curated videos could pose a brand-safety threat. 

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