Specialist
C-level Executive at AdParlor Inc
Agenda
- Key social media and digital advertising trends, focusing on e-commerce driving increased performance marketing
- Q1 trends in spend, CPMs, ROI and more across platforms
- Comparison of Facebook, Snapchat, Twitter and YouTube in improving attribution
- Facebook's monetisation efforts and the rise of Stories
- Outlook for Q2 2019 and beyond, with projections for the future share of spend and ad inventory pricing
Questions
1.
Can you share an overview of social network advertising and any updates that have occurred since we last spoke (see Third Bridge Forum transcript: Social Media Ad Spend – Q4 2018 Recap & Q1 2019 Outlook – 8 January 2019)?
2.
Can you discuss Q1 2019 ad spend trends across platforms such as Facebook, Pinterest and YouTube?
3.
How do you think the trends that you have highlighted correlate with platforms’ ROI, YoY and QoQ?
4.
Are ROI trends continuing on a YoY basis or trending upward from Q4 results?
5.
If you had to generalise how did ROI dip in Q1 2019 from Q4 2018 and can you compare performance across platforms?
6.
To what extent are the PR issues that have faced the likes of Facebook and YouTube recently having an impact, in your view?
7.
What are your initial thoughts on Instagram’s system checkout and how it might develop?
8.
How should we think about the ability to develop Stories into a channel that might be more amenable to direct response advertising? What could Facebook do to drive engagement and boost CPMs [cost per mille]?
9.
Do you think there are any monetisable opportunities for Snapchat through its Snapchat Lenses? Do you expect this to become more relevant for advertising?
10.
What are your thoughts on nascent segments such as upticks in Amazon advertising and the rise of LinkedIn?
11.
What is your outlook for Q2 2019 and 2019 more broadly? Who might be winners and losers?
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