Transcript
Transcript

Social Media Ad Spend – Q1 Recap & Q2 2019 Outlook – 02 April 2019

  • Multi Asset
  • TMT
  • Global

Specialist

C-level Executive at AdParlor Inc

Agenda

  • Key social media and digital advertising trends, focusing on e-commerce driving increased performance marketing
  • Q1 trends in spend, CPMs, ROI and more across platforms
  • Comparison of Facebook, Snapchat, Twitter and YouTube in improving attribution
  • Facebook's monetisation efforts and the rise of Stories
  • Outlook for Q2 2019 and beyond, with projections for the future share of spend and ad inventory pricing

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