Alibaba’s Advertising Business – 17 April 2019

  • Multi Asset
  • TMT
  • Greater China


Former Director at Alimama at Alibaba (China) Network Technology Co Ltd


  • Advertising revenue streams and formats within Alibaba’s e-commerce ecosystem, and each advertising revenue’s growth trends
  • Alimama’s business model, advertising operating model and strategies, merchants’ sales increase and feedbacks
  • Taobao merchants’ major advertising channels inside and outside Alibaba’s ecosystem, marketing budgets, pricing and effectiveness


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