TikTok – Takeover Expectations & Strategic Outlook – 28 August 2020

  • Private Equity
  • TMT
  • North America


Former director at ByteDance Ltd


  • TikTok's operating environment – pros and cons for possible buyers such as Microsoft (NASDAQ: MSFT), Oracle (NASDAQ: ORCL) and others
  • Ability to improve data privacy – concerns around moving data to the US and re-engineering algorithms
  • Monetisation opportunities, focusing on the US – investment needs for advertising technologies
  • Outlook for H2 2020 and beyond – implications should sale not occur


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