Tencent Financial Report Outlook – Ads Business Update – 16 July 2019

  • Public Equity
  • TMT
  • Greater China


Former Senior Manager at Shenzhen Tencent Computer Systems Co


  • Online advertising trends, competition among major platforms and market share shifts
  • Tencent’s (HKG: 0700) brand- and performance-based ads – growth targets, trends and driving factors
  • Agents’ advertising strategies, delivering quantities on Tencent and different platforms chosen in Q1, Q2 and H2 2019
  • Tencent Ads’ pricing and ad serving performance vs competitors
  • Cooperation model and dynamics between major digital media advertising platforms and their agents


Gain access to Premium Content

Submit your details to access up to 5 Forum Transcripts or to request a complimentary one week trial.

    One week, unlimited access to over 40,000 transcripts
The information, material and content contained in this transcript (“Content”) is for information purposes only and does not constitute advice of any type or a trade recommendation and should not form the basis of any investment decision.This transcript has been edited by Third Bridge for ease of reading. Third Bridge Group Limited and its affiliates (together “Third Bridge”) make no representation and accept no liability for the Contentor for any errors, omissions or inaccuracies in respect of it. The views of the specialist expressed in the Content are those of the specialist and they are not endorsed by, nor do they represent the opinion of, Third Bridge. Third Bridge reserves all copyright, intellectual and other property rights in the Content. Any modification, reformatting, copying, displaying, distributing, transmitting, publishing, licensing, creating derivative works from, transferring or selling any Content is strictly prohibited