Transcript
Transcript

Tencent Financial Report Outlook – Ads Business Update – 16 July 2019

  • Public Equity
  • TMT
  • China & Hong Kong

Specialist

Former Senior Manager at Shenzhen Tencent Computer Systems Co

Agenda

  • Online advertising trends, competition among major platforms and market share shifts
  • Tencent’s (HKG: 0700) brand- and performance-based ads – growth targets, trends and driving factors
  • Agents’ advertising strategies, delivering quantities on Tencent and different platforms chosen in Q1, Q2 and H2 2019
  • Tencent Ads’ pricing and ad serving performance vs competitors
  • Cooperation model and dynamics between major digital media advertising platforms and their agents

Questions

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