Kaishu Jianggushi & Children’s Educational Audio Content Platforms in China – 12 August 2020

  • Multi Asset
  • TMT
  • Greater China


Former director at Beijing Kaisheng Culture Media Co Ltd (Kaishu Jianggushi)


  • Audio content platforms for ages 0-12 – market development, user demand trends for product form and content
  • Competitive landscape among major players, plus development trends
  • Kaishu Jianggushi’s market positioning, business model and strategies by development stage
  • Kaishu Jianggushi’s content production processes, original and procured content proportions, content core competencies, sustainability and strategies
  • Paying user scale, ARPPU, member acquisition and operations systems, plus user lifetime value


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