Forum Pulse: Global Digital Advertising Spending – Q3 2023 Update, Q4 2023 Expectations & Full-year 2024 Outlook

  • Private Equity
  • TMT
  • North America

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Global COO at multinational advertising and public relations company


  • Global digital advertising spending recap for Q2 2023 and Q3 2023 and outlook for Q4 2023 and full-year 2024, given an uncertain, but perhaps improving, economic backdrop, focusing on Europe and noting linear television
  • Major themes – "top of the funnel" vs "bottom of the funnel" advertising and e-commerce
  • Key volume, revenue and ROI considerations and specifics across geographies and properties, highlighting Google and YouTube (NADSAQ: GOOGL), Meta (NASDAQ: META), Amazon (NASDAQ: AMZN), TikTok, Snap (NYSE: SNAP), X/Twitter and Pinterest (NYSE: PINS)


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