Transcript
Transcript

Volkswagen Tiguan – China’s SUV JV Brands Development Trends – 17 February 2020

  • Public Equity
  • Industrials
  • Europe

Specialist

Former Manger at SAIC Volkswagen Automotive Co Ltd

Agenda

  • Competitive landscape of China’s SUV brands, including JV brands and Chinese domestic brands’ relative competencies
  • Vehicle model development process of JV brands, plus marketing positioning, design ideas and concepts of different brands
  • Product competitiveness of Volkswagen Tiguan, plus potential vehicle model planning and development strategies of German automotive brands
  • Auto manufacturers’ budget management and cost control process

Questions

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