Specialist
Former sales executive at Richemont Commercial Co Ltd
Agenda
- China’s high-end jewellery market – industry growth rate, market size, customer insights and development trends
- Van Cleef & Arpels – development stages in the Chinese market, pre- and post-pandemic performance review and development outlook
- Product lines, pricing and branding strategies, plus strength and weakness comparison with Bvlgari, Tiffany & Co and Cartier
Questions
1.
Can you first talk about the change in the growth rate of China’s high-end jewellery market before and after the outbreak of the coronavirus pandemic in China in 2020?
2.
You mentioned the Hong Kong, Macao and Chinese mainland markets. Can you elaborate on the contributions of tier 1 cities in China including Shanghai, Shenzhen, Guangzhou and Beijing to the high-end jewellery market’s revenue?
3.
As you said, many Chinese consumers have switched to buying high-end jewellery in the domestic market because the pandemic has prevented them from going abroad. Can the consumption amount of these consumers in the domestic market make up for their consumption amount in the overseas market?
4.
High-end jewellery brands have been endeavouring to attract more young consumers over the past years. Can you compare the strategies geared towards young customers of Van Cleef & Arpels, LVMH and Kering?
5.
You have compared Richemont, LVMH and Kering in terms of marketing strategies. According to your observation of sales, could you please rank Tiffany & Co, Van Cleef & Arpels and Cartier by their popularity among consumers?
6.
As you said, Van Cleef & Arpels are very attractive to young women. Is it the most attractive to young consumers?
7.
According to your observation, what is the revenue proportion of Van Cleef & Arpels’ Alhambra among its various series?
8.
You mentioned your concern about the future growth of some series of Van Cleef & Arpels. What do you think of the revenue growth rate of Van Cleef & Arpels or the whole high-end jewellery industry in China in Q1 2022 and throughout 2022?