Under Armour & International Sports Brands’ Development in China 2022 Outlook - 8 February 2022

  • Public Equity
  • Consumer
  • Greater China


Former commerce manager at Under Armour.


  • International sports brands in China – 2021 sales review and 2022 outlook, highlighting market share, core competitive advantages, sales volume and growth rate of leading brands including Under Armour (NYSE: UAA), Nike (NYSE: NKE) and Adidas (ETR: ADS)
  • Under Armour’s development dynamics in China – revenue scale and changing trends, strategic planning and the model of cooperation with Baozun (NASDAQ: BZUN)
  • Under Armour’s online sales system development – sales dynamics, sales proportions, changing trends and development potential across channels including Tmall, (NASDAQ: JD) and Vipshop (NYSE: VIPS)


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