Specialist
Former Director at Sony Music Entertainment
Agenda
- India's music streaming market structure
- Inventory and content of competing platforms
- Market entry strategies and ad-supported versus premium business models
- Outlook on subscriber volume growth
Questions
1.
When looking at the India music market generally, what are the typical mediums still being used and how much progress have streaming platforms made as a share of total listenership?
2.
Looking at the 80 million subscriber base from all the platforms as a whole, do you see that 30% YoY growth accelerating at all?
3.
Where has Apple Music positioned the premium offer in terms of price?
4.
What portion on the market is roughly bundled? When you say bundled, you mean distributed via a telco partner or similar?
5.
Do you expect premium users to grow and penetrate the total market going forwards?
6.
How much bigger do you anticipate the overall market size getting in the next twelve months? Should we assume another 30% YoY rate of growth?
7.
Running through the market share dynamics of the streaming segment, is Airtel’s Wynk the largest?
8.
What customer base is Spotify going to be targeting?
9.
When you talk about distribution via a telco partner, what kind of ARPU would you expect that to generate for a streaming platform? Is a portion shared with the carrier, how does that work?
10.
Looking at revenue, if you’re talking roughly USD 2 for a premium customer per month, what level of revenue is typically generated by a bundle customer for the streaming platform?
11.
How much revenue would you expect the ad-supported segment of the market to generate? What are the longer-term trends in CPMs, for example?
12.
Which musical genres typically capture the most spins or listener hours?
13.
Do the music publishers have proportional representation across the different platforms, or is the content on these platforms different as a result of the agreements?
14.
What are T-Series's relationships like with the other platforms in the market?
15.
What are the royalty rates like above the minimum guarantee?
16.
What are the other notable launch costs you'd expect Spotify to be incurring?
17.
What's the sensible estimate of the types of gross margins streamers can expect to achieve in India?
18.
What are the metrics for the paid subscriber side and why do platforms struggle to make money from premium subscribers? That’s clearly not the case in other markets, take the US and Europe, for example?
19.
When estimating the growth that Spotify can achieve, you mentioned looking at 10 million users in the first year if you get distribution right. Is that presumably, by and large, free ad-supported users?
20.
How fast is piracy being reduced in India?
21.
How would Spotify go about securing distribution with Vodafone? Why would Vodafone not pursue the development of its own app in the same way that Jio has acquired one, and Airtel?
22.
What sort of market share do you imagine Spotify being able to achieve in the first 12-24 months after launch? If you're looking at a market currently that only has about 800,000 premium subscribers, if you take the market size being 80 million. Where do you see Spotify in 24 months after launch?
23.
What are some of the most significant challenges or risks associated with Spotify launching in-country?
24.
Looking at a market that's 5.5 billion streams a month, we’ve talked about subscribers and the level of overlap between the different platforms. When suggesting Spotify has a 10% market share, how does that translate into share of streams, do you think? I guess this becomes a user engagement question?
25.
Would you expect the main streaming platforms, Wynk, Jio, Saavn or Gaana, to respond in any way to Spotify's market entrance?
