NetEase’s Game Business Q3 2021 Update & China’s Game Content Censorship Trends – 9 November 2021

  • Public Equity
  • Consumer
  • Greater China


Former manager at NetEase Inc


  • China’s gaming market development in Q1-Q4 2021, plus domestic and overseas gaming market segment development
  • Current game content censorship criteria and trends, impacts on games by type and guidelines on players’ overspending on games
  • Reasons for the suspended game licence issuance, plus forecast on the restart of game review and approval
  • Whether the launched games are subject to the regulations, possible impacts and game companies’ countermeasures
  • NetEase’s (HKG: 9999) core domestic mobile games – Q1-Q3 GMV performance review and evaluation on games launched in H1 2021
  • Harry Potter: Magic Awakened – monthly GMV performance since Q3 and growth trends, user feedback and operational strategies


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