Meta’s Advantage+ & Google’s Performance Max – Digital Advertising Automation & AI Platforms

  • Public Equity
  • TMT
  • North America


CEO & Founder at a creative digital marketing agency


  • Meta Platform’s (NASDAQ: META) Advantage+ and Google’s (NASDAQ: GOOGL) Performance Max, noting traction and benefits
  • Specifics related to the activity and spending needed to really utilise these platforms
  • Potential for related market share retention and growth
  • Issues related to targeting, attribution and third-party participants


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