Specialist
Former Product Manager at Hunan Xingsheng Youxuan E-commerce Co Ltd
Agenda
- Meituan Select Xingsheng Selected and Taocaicai – 2022 main focuses, strategies for cost reduction and efficiency improvement, implementation progress and effects
- Leading players’ product optimisation strategies, supply chain system upgrade, pricing strategies and profit margins
- Leading players’ market planning, group number growth, group efficiency, plus potential synergy with their main platforms in product, user and supply chain
Questions
1.
Players in China’s community group-buying market all have offered more subsidies to expand their market share, with internet giants’ entrance into the market. While many players have dropped out of the market, the remaining ones are striving to improve their business models in 2022. Can you tell us the development goals set by Meituan Select, Xingsheng Selected and Taocaicai in 2022? What are their goals for cost reduction and efficiency improvement?
2.
You said that after product subsidies, user subsidies, commissions for group-buying initiators as well as order fulfilment, wastage and other costs are deducted, Meituan Select has a gross margin of about 10%. What is the logic behind your estimate? How much cost can Meituan Select reduce at most across different business procedures?
3.
Will Meituan Select maintain an 8.5% commission for group-buying initiators, while prompting the group-buying initiators to increase efficiency?
4.
How will Taocaicai improve its UE?
5.
How is the progress that the platforms have made in reaching their targets in 2022?
6.
Is Meituan in pursuit of supply chain integration across business segments? Does Taocaicai have plans to integrate the supply chains of Hema and RT-Mart?
7.
What do you think is the main benefit that the platforms can get from the adjustment? Will they have a larger gross margin or a richer variety of commodities?
8.
Although Xingsheng Selected won’t further optimise its UE, it still needs to prevent the further shrinkage of its market. What is Xingsheng Selected’s current development strategy?
9.
If Xingsheng Selected can’t stop the business shrinkage, what will happen in the short term?
10.
If we look further at the user side, what is the situation of each platform regarding their traffic amount and quality, DAU, MAU and other vital indicators?
11.
How many initiators does each platform have in total at present?
12.
Those platforms depend more on initiators’ private traffic, which is stable. How will the platforms’ commission cut influence their partnerships with the initiators? What measures have they taken to retain initiators to prevent the traffic from turning to other platforms?
13.
Can you compare the platforms’ daily and monthly group amounts? How many orders does a group deal with on average? Are there other indicators for measuring group efficiency?
14.
How difficult will it be for Meituan Select to increase the GMV by 60-70% and for Taocaicai to reach the GMV of RMB 10bn by the end of 2022?
15.
What are the most significant differences in the business models of Taocaicai, Meituan Select and Xingsheng Selected? Have those platforms still followed suit with Xingsheng Selected?
16.
Although Meituan’s financial report doesn’t reveal the exact performance of Meituan Select, some of its new business models are still money losers. In the process that platforms are striving to reduce costs and improve efficiency, by what time can they make profits the earliest?
