Digital & Social Media Advertising – Q2 2022 Update & H2 2022 Outlook

  • Public Equity
  • TMT
  • North America


Former director at Glow Social & Digital Agency


  • Social media advertising overview and key developments – importance of IDFA (Identifier for Advertisers) and GDPR (General Data Protection Regulation) and global economic uncertainties
  • Demand and pricing dynamics for Q1 2022 and into Q2 2022, highlighting expected CPM and CPV increases
  • Evolving positioning and performance across Google (NASDAQ: GOOGL) and its subsidiary YouTube, Meta Platforms (NASDAQ: FB) and its Facebook and Instagram businesses, Twitter (NYSE: TWTR), Snapchat (NYSE: SNAP) and Pinterest (NYSE: PINS), among others
  • Outlook for H2 2022 and beyond


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