Specialist
Former Director at at Coca-Cola (China)
Agenda
- Size, growth rate, competition and future development trends of China’s carbonated beverages market
- Coca-Cola’s (NYSE: KO) SKUs, new product development strategies, R&D process, marketing strategies and growth prospects
- Distribution network size, online and offline sales channels and sales contributions
Questions
1.
What’s the reason behind the shortening life circle of beverages in the beverages market in China? Is it because of consumers’ changing beverage preference or fiercer market competition?
2.
Coca-Cola’s financial report in Q3 2019 says that its overall revenue has increased by 8%. How can it maintain a steady global growth under the circumstances of great changes in consumer behaviours and fierce competition? Why Coca-Cola is evergreen?
3.
Coca-Cola recently launched coffee drinks and Minute Maid coconut water. Could you please introduce the specific steps and methods Coca-Cola uses to launch new products in China? Will it conduct market research or double blind tests?
4.
Is there any similarity among all popular products Coca-Cola launches in China? What can emerging beverage brands learn from it?
5.
What is the organisation structure of Coca-Cola’ Chinese branch like? Who has a say over the new product launch in China, executives in headquarters or the Chinese branch?
6.
Many large beverage companies find it difficult to promote globally and to avoid a gradual contraction and decline in China. Do you have any advice for them to sell their products well in China and abroad?
7.
Which Chinese beverage brands do you think have great potentials regarding future development and have good products and overall strategies, including the brands of canned drinks, milk tea and coffee?
8.
More and more companies regardless of their scales are developing plant-based protein beverages, vitamin functional beverages and botanical beverages. What do you think are the most popular future development trends with great growth prospects for the beverage industry in China?
9.
Coca-Cola has a very good distribution network in China. Does it have any strategies to expand the distribution network currently? Is there any plan to reach the sixth- and seventh-tier cities?
