Specialist
Deputy General Manager at Caissa Tongsheng Travel Agency (Group) Co Ltd
Agenda
- China’s tourism market size and growth rate in 2020 – internal and international
- Novel coronavirus outbreak’s potential impact on tourism during Chinese Spring Festival
- Changes in proportions of self-service and package tours, plus internet travel platforms’ impact on traditional travel companies
- Leading travel companies – differences in business models, strengths and weaknesses and 2020 development strategies
Questions
1.
According to China’s Ministry of Culture and Tourism, China’s tourism industry realised a total revenue of approximately RMB 5.97tn in 2018. What was the size of the market in 2019? How fast did it grow and what drove the growth?
2.
The tourism industry picked up in 2019 amid changes in the external environment. How big an impact will the coronavirus outbreak have on China’s tourism market in 2020?
3.
What trends have you observed in the segments of package tours and self-service tours respectively over the past few years? What trends do you see for them going forward?
4.
To what extent will China’s hotel industry be affected by the novel coronavirus outbreak? Is there the possibility of some small hotel chains going bankrupt because of the outbreak?
5.
How has consumer spending changed over the past 3-5 years for hotel chains, independent hotels and homestays? What will be the trend of consumer spending on hotels in the next 3-5 years?
6.
What do you think of the growth potential of international hotel chains such as InterContinental, Hilton and Marriott, as well as domestic chains, such as Huazhu and WeHotel in the next 3-5 years? What are their strategies?
7.
What is the revenue generated by accommodation, transportation and tickets in China’s tourism industry? How fast are the three sectors growing?
8.
Different brands focus on different travel channels. Brands such as Ctrip, Fliggy, Meituan Dianping, Mafengwo and Qyer.com are mainly for individual tourists. Some adopt B2B models, and some are travel agencies. What are the strengths and pain points of each of these models?
9.
How is the entrance of traffic and traffic buying of travel agencies? What will be the future growth points of travel agencies?
10.
You mentioned offline travel agencies are manufacturers of travel products, so can you brief us on factors considered by travel agencies when choosing scenic spots and routes in recent years?
11.
Regarding China’s overall tourism market or the development of travel agencies in recent years, is there anything else you want to share?
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