Specialist
Director at Great Wall Motor Co Ltd
Agenda
- Major SUV and saloon brands’ sales performance and potential strategic planning
- Growth points and barriers for new energy vehicles
- Outlook for China’s domestic, JV and foreign brands’ performance plus distributors’ inventory trends
Questions
1.
There was a notable decline in China’s auto market in 2018 and the statistics for Q1 2019 don’t look so good either. Can you give us your outlook on China’s auto sales in 2019? On what basis do you make that estimate?
2.
Research shows that people are becoming more rational about auto purchases. When it comes to SUVs, today’s consumers value energy efficiency and maintenance services more than them being a symbol of social status. This has resulted in a notable decline in the sales of SUVs. What do you think of such a trend?
3.
Why are the Volkswagen Tiguan, Nissan X-Trail, Baojun 510 and Geely Boyue still able to realise decent sales?
4.
Many carmakers rolled out new SUV models at the recent auto show in Shanghai. Which models do you think have lower price-performance ratio? Why?
5.
As premium brands cut prices, how can domestic SUV players grow market share while ensuring reasonable prices and profit margins?
6.
How big are this year’s discounts on major home-made models? What do you think of the price cut trend in the second half of 2019?
7.
The saloon market looks more optimistic. Sylphy is a good performer in terms of sales and growth. Can you comment on this brand, including its price performance, model designs and contributors to its success?
8.
Honda Civic’s growth outpaced many brands in Q1 2019. Why is that?
9.
Quite a few analysts believe that Emgrand has approached the ceiling of growth. What are your thoughts on this brand?
10.
The total sales volume of Roewe i5 is substantial. What do you think of its positioning and growth potential?
11.
What strategies may Chinese saloon brands take to drive growth?
12.
What do you think of Geely Borui and Geely Binrui?
13.
Are there any new domestic brand models worthy of attention to in this year and the next year? How is the profitability of domestic brands in the new energy vehicle market?
14.
You’ve mentioned that the price cut of some high-end JV’s SUV will put domestic SUV under pressure. The overall price of major domestic SUV is RMB 80,000-130,000; which JV models will cause bigger pressure for cars at this price level? Recently, it is said that the National Development and Reform Commission has introduced two policies to stimulate consumption. The first is to lift the restrictions on purchase and provide 50-100% more license plates quota in 2019-20. The second is to halve the purchase tax in the rural areas. Could you please analyse these policies in terms of their influences on the sales of domestic brands?
15.
How’s the profitability of domestic brands dealers? Will automakers give more rebates to dealers?
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