Buzzfeed – Post-SPAC Analysis & Growth Strategy – 23 December 2021

  • Public Equity
  • TMT
  • North America


Former head of department at BuzzFeed Inc


  • Operating environment for Buzzfeed (NASDAQ: BZFD) and key trends, including ad spend and programmatic
  • Headwinds and tailwinds impacting demand, highlighting deprecation of third-party cookies and challenges to remain relevant to a new generation of consumers
  • Competitive analysis for Buzzfeed relative to Vice Media, plus impact of Vox acquiring Group NineDiversified revenue model across custom content, direct-sale advertising and commerce
  • Outlook for 2022 and beyond – strategic growth plan post-SPAC (special purpose acquisition company), plus brand and IP advantages from recent acquisition of Complex


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