Aldi’s China Launch & Foreign Supermarket Chain Dynamics – 17 July 2019

  • Multi Asset
  • Consumer
  • Europe


Former Senior General Manager at Aldi (China)


  • Development history and strategies of foreign supermarket chains in China
  • Aldi’s strategic positioning, store productivity, sales efficiency, purchase channels, assortment logic and profit margins in China
  • Aldi’s online sales performance and development planning


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