Airbnb – Marketing & Customer Acquisition Cost Trends – 26 January 2022

  • Public Equity
  • TMT
  • North America


Former divisional leader at Airbnb Inc.


  • Post-pandemic expectations for Airbnb’s (NASDAQ: ABNB) key metrics – GBV (gross booking value), ADRs (average daily rates) and length of stay
  • Impact of increasing professionalisation of the platform
  • Organic vs inorganic inventory and booking acquisition, highlighting performance vs brand marketing trends
  • Loyalty and retention strategies


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