India has both privately run and government-run schools, and it’s in the latter category where there is still much room to grow. “Online learning hasn’t penetrated… the government-school crowd, so they are still untouched in most of the states and cities.” In some of the northern states, about 50-60% of the school population is in this type of school, so “even if [edtech providers] can manage to get 10% and 20% of this crowd on their platform, it will be a huge boon to them because that is a segment that no one has tapped.”
Players in this market include Byju, which, prior to the pandemic, had a tablet-based programme targeting the K12 segment. However, supply-chain disruption caused by coronavirus meant that the company had to switch to online content. Unacademy is Byju’s main competition and primarily focuses on test preparation. However, both of these “are targeting the cream layer of society. They are not focused [on] the bottom-most segment.” Within the device-dependent segment, Byju’s peers include Extramarks and Toppr, which also moved into online content this year. The specialist explained that Byju’s tablets offer a better experience owing to “different sorts of teaching methodologies, that is using animated series or cartoon content”, whereas the others lacked compelling formats.
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