When the news of the Goodyear loss broke, Third Bridge initiated a series of Forum Interviews, including a most impactful session with a former ATD senior vice president less than a week after the drop in value. The SVP predicted a difficult path forward for the company, citing the immediate impact of losing a flagship supplier and the likelihood that the company would not be able to pay off debts, leading to a bankruptcy declaration. These insights meaningfully moved the market as investors acted on the perspectives provided by the SVP during the interview.
In all, Third Bridge moderators conducted eight Interviews related to the company and the sector over the next two months, looking closely at other companies in the value chain that were undoubtedly going to be affected by the ATD decline.
The detailed analysis of the sector, delivered by the Forum Interviews at such a critical time, motivated a U.S.-based, top-five asset manager (by AUM) to sign with Third Bridge.