Research
Sector Report

Barriers to new market entry, digital disruption and monetisation strategies

  • Multi Asset
  • TMT
  • Global

Mass media, specifically broadcasting and webcasting, has been a crucial focus for Third Bridge Forum’s clients throughout Q1 2019. Forum transcribed more than 60 interviews on the media and entertainment sector, offering key insights from senior specialists operating out of North America, China, India and Europe.

Former SVP and Head, Digital Monetisation at Sony Pictures Entertainment suggested that data and measurement company Nielsen’s new brand, Nielsen Digital Audience Measurement (Nielsen DAR), is “probably the closest thing to a currency” as it allows advertisers to make decisions on whether they should move their money to over-the-top (OTT) platforms.

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