The Athletic – Digital Sports Media Positioning & Potential Sale – 11 November 2021

  • Private Equity
  • Consumer
  • North America


Former manager at The Athletic


  • The Athletic's premium sports media platform positioning
  • Sports media competitive landscape, including value prop of players such as Barstool and Disney's (NYSE: DIS) ESPN platform
  • The Athletic’s road to profitability, highlighting reported prioritisation of subscribers vs ad revenue and potential pricing challenges
  • Merits and drawbacks of sports betting platform media acquisitions, including potential implications for The Athletic's sale to OSB/iGaming platforms


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