Tencent Advertising – Q2 2020 Performance Forecast – 30 June 2020

  • Multi Asset
  • TMT
  • Greater China


Senior executive at iClick (Beijing) Data Technology Co Ltd


  • Coronavirus pandemic impact on Tencent’s (HKG: 0700) Q2 2020 advertising earnings, plus Q2 and Q3 forecast
  • Tencent’s advertisers – industry distribution, Q2 revenue contribution and ranking, plus advertising budget dynamics by industry
  • Tencent’s platforms and advertising products, revenue growth trends by segment and main challenges
  • Major advertising platforms – agency policies, targets and task assignment, plus delivery strategy adjustment
  • Performance-based advertising effectiveness across platforms


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