Juul & the US Vapour Market – 2022 Growth Outlook & Regulatory Landscape – 17 January 2022

  • Public Equity
  • Consumer
  • North America


Former executive at Juul Labs Inc


  • US and Canada’s vapour market structure and upcoming regulatory impacts, highlighting FDA’s (Federal Drug Administration) PMTA (pre-market tobacco authorisation) decision on Juul
  • Potential impact of PMTA ruling on Juul, its competitors, pricing and ex-US markets
  • Vapour growth dynamics vs heat-not-burn tobacco and combustibles
  • Juul's competitive positioning in the US vapour market, and impact on the business of legal cases and media attention


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