C-level executive at Olaplex Inc
- Q2 2021 trends and developments in the North American beauty industry
- Recovery trajectory across key beauty categories as the economy reopens
- Competitive landscape and potential market share shifts
What growth or decline did the beauty industry experience in Q2 2021? How does that compare to Q1 2021 and Q2 2020?
Which brands are the clear winners and losers in each of the industry’s broader categories, based on the trends you are following?
Can you clarify the Q2 2021 growth and declines across categories – cosmetics, makeup, skincare, fragrances and haircare? You mentioned prestige being the clear winner among the broader categories.
Do any brands stand out as clear winners and losers across categories?
What channel sales mix shift did you notice between online and bricks-and-mortar in Q2 2021? How much of that do you expect to carry over into Q3?
What is your outlook for Q3 2021 based on the shifts you noticed in Q2?
Were there broader market share gains and losses in Q2 2021 for players such as Estée Lauder, P&G, Coty, L’Oréal and Revlon? Can you comment on each?
What trends might continue or shift for Q3 2021? Coty experienced some declines. Do you expect that to reverse?
How did the indie and smaller brands perform in Q2 2021? What are your expectations for their performance in Q3?
You mentioned the indie and smaller brands’ success around messaging. Is that translating into significant market share shifts and chipping away at the more established beauty labels?
What promotional activity would you highlight from Q2 2021? What are your promotions-related expectations for Q3 vs Q2?
Which brands or retailers were more promotional or less promotional in Q2 2021 vs Q1 2021 or Q2 2020?
How would you characterize marketing spending in Q2 2021?
How many new products were approximately launched in Q2 2021 vs Q2 2020 or Q1 2021?
Were you surprised by any product launches in Q2 2021? Were any particularly well-executed?
What product innovation has stood out to you over the course of Q2 2021?
How has the reopening of retail has impacted D2C for brands?
How would you assess the progress and performance of Ulta’s and Sephora’s roll-outs with Target and Kohl’s, respectively?
Ulta reported a strong Q1 2021, highlighting an uptake in loyalty programme participation. How significant is this in the context of Ulta’s vs Sephora’s loyalty programmes?
How might customer loyalty play out in the partnerships with Target and Kohl’s? Can loyal Ulta and Sephora customers still leverage their loyalty points with shop-in-shops in the same way? Can Target and Kohl’s loyalists still participate in those respective loyalty programmes?
What supply chain issues is the industry facing? Which players are most or least exposed to these challenges?
How does inflation impact the industry and the consumer? How might the perceived cost of goods impact the premium side?
What are your thoughts on the imminent departure of Coty’s Chief Supply Chain Officer and Head of R&D, Richard Jones? What does it tell you about the challenges Coty is facing or is about to face?
Do you have any thoughts on Estée Lauder’s announced North American business reorganisation?
What will you be tracking closely as we enter Q3 2021? Are there any key metrics you will be paying close attention to?
Gain access to Premium Content
Submit your details to access up to 5 Forum Transcripts or to request a complimentary one week trial.
The information, material and content contained in this transcript (“Content”) is for information purposes only and does not constitute advice of any type or a trade recommendation and should not form the basis of any investment decision.This transcript has been edited by Third Bridge for ease of reading. Third Bridge Group Limited and its affiliates (together “Third Bridge”) make no representation and accept no liability for the Contentor for any errors, omissions or inaccuracies in respect of it. The views of the specialist expressed in the Content are those of the specialist and they are not endorsed by, nor do they represent the opinion of, Third Bridge. Third Bridge reserves all copyright, intellectual and other property rights in the Content. Any modification, reformatting, copying, displaying, distributing, transmitting, publishing, licensing, creating derivative works from, transferring or selling any Content is strictly prohibited