Ancestry – Recent Sale & H2 2020 Update – 25 August 2020

  • Multi Asset
  • Consumer
  • North America


Former VP at LLC


  • Key developments in consumer genomics relating to
  • Competitive dynamics, noting positioning against 23andMe and others
  • Recent sale and expected strategy change
  • Differences in consumer reach, cost share and marketing cost
  • Coronavirus recovery following steep decline in sales and layoffs
  • H2 2020 outlook including market saturation


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