Q2 2021: a taste of the flavours and fragrances market

There are aromas of change in the flavours and fragrances (F&F) market. With the transition from synthetic to natural and sustainable ingredients in full swing, functional ingredients are moving into the limelight and bioconversion, which uses technology to convert organic materials into a new form, is gaining traction. The quest for healthy and “clean” products is becoming entrenched in the consumer psyche, creating opportunities and challenges for F&F players. We spoke to several experts for their insights on industry growth trends and the evolving competitive landscape.