One trend that has particularly taken off owing to the pandemic is cloud-based solutions. Slack alone has seen huge uptake, and this is demonstrated by the growth in messages in its Slack Connect service. Working at home for extended periods has not only made this essential, but it has also reinforced the effectiveness of such systems. “Yes, Zoom has definitely benefited from the pandemic, but every single cloud platform, whether it’s Microsoft or Cisco or RingCentral, has basically seen enormous growth. I believe that this growth is here to stay because what it has done is it has changed perceptions about the cloud, about reliability, and also about remote working in general,” explained a former head at Zoom Video Communications Inc. And as a former manager at Smartsheet noted, for communication technology the TAM is “astronomical”. It simply covers so many types of work: “All these competitors are in the space of working together. ‘Are you doing work?’ ‘Yes.’ ‘Are you trying to collaborate?’”
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