Quarterly Trends Report

Q4 2019: new tastes in drinking

  • Multi Asset
  • Consumer
  • North America

Alcohol is possibly one of the world’s oldest industries, with evidence of its production stretching back thousands of years. The global market was valued at around USD 1.4tn in 2018 and although it’s set to continue expanding, consumer choices are affecting the variety of alcohol being sold – from increasing sales of rosé and sparking wine to health-conscious drinkers seeking lower-calorie options.

Although New Zealand is a relatively new wine producer, the country has established a strong reputation. Particularly known for its sauvignon blanc with 300,000 tonnes of this grape being produced each year out of the country’s total harvest of 400,000 tonnes. From this, 30 million 9LE (litre equivalent) cases are sold abroad, while New Zealanders drink about 11 million cases in total, importing 3-4 million. Its main wine producing regions are Marlborough, which is the largest by far, Central Otago and Hawke’s Bay. These regions house approximately 700 producers, of which the key names include Treasury Wine Estates, Pernod Ricard, Villa Maria, Delegat, Indevin and Constellation. 

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