Specialist
Former General Manager at Joval Family Wines Pty Ltd
Agenda
- Consumption patterns – white wines, red wines, rosé and sparkling wines
- Supply and demand dynamics in particular export markets
- Competitive dynamics, including commercial strategy
Questions
1.
How should we dissect the wine market structure in New Zealand?
2.
You mentioned Villa Maria Estates, Indevin, TWE, Constellation, Pernod Ricard, Delegat and Matua Valley. What are the share dynamics of those players and how have they evolved over the recent years?
3.
What are the key trends shaping the wine market in New Zealand?
4.
At what rate are the Sauvignon blanc or white wines, red wines, rosé and sparkling wine categories growing?
5.
I understand that New Zealand’s wine industry’s push to build a new lighter wine segment with alcohol content 30% below traditional levels, is gaining traction with Australian consumers. How are taste and format preferences changing domestically and outside of New Zealand?
6.
You said there’s a shift towards more canned products. How is the format, consumption size, location and frequency changing outside of New Zealand for New Zealand wine?
7.
Focusing on supply and demand dynamics of an export market, what is the total production capacity and volume output, drawing on the number of wineries, operating days and daily production volumes in New Zealand? Could you break it down by region or wine type?
8.
Could you give us an idea of the volume output and production capacity per day or per year for white wines, red wines, rosé and sparkling wines?
9.
How much wine is consumed domestically in total per year and by category?
10.
I understand that it’s been reported that the total export value for the year ended June 2019 was up 6% on the previous year to NZD 1.83bn, and volume was up 5% to 217 million litres. How are export value and volume trending by export market?
11.
You mentioned that export growth through the US and UK are stable and positive, but it has slowly dropped and become negative for Australia. Why is that?
12.
What are the effects of international visits, wine tourism and events, such as Sauvignon 2019, in driving up New Zealand wine demand in international markets?
13.
Could you outline the key players’ distribution network in New Zealand, starting with domestically?
14.
How does the distribution network in the export markets work?
15.
Could you compare the positioning of the six major wine players, Villa Maria Estates, Indevin, TWE, Constellation, Pernod Ricard, Delegat and Matua Valley? How do they build brand equity, portfolio quality and pricing?
16.
According to the New Zealand Winegrowers’ Annual Report 2019, New Zealand remains the highest or second-highest priced wine category in the US, UK, Canada and China, due to the premium reputation of New Zealand wines. How is New Zealand wine priced by category and export country? Does it vary across brands or is it similar?
17.
How do these New Zealand wine manufacturers compete with French, Australian and US wine in export markets such as the US, UK, Canada and China?
18.
What is your domestic and export growth outlook on the New Zealand wine market?
