Research
Forum Transcript

国货美妆护肤板块研究必修课:第二节 公域和私域流量运营

  • 多资产类别
  • 消费领域
  • Global
Premium

Specialist

某企业管理咨询有限公司创始人

Agenda

  • 公域和私域流量运营
  • 流量运营底层逻辑——不同 KOL 的粉丝群特点,品牌如何选择 KOL,如何建立与 KOL 的合作,费 用、分成比例、平均带货转化率等
  • 美妆市场近三年公域、私域流量衍变
  • 品牌案例
  • 公域与私域运营数据分析工具
  • 品牌面临的困难及需求、品牌全域数据营销监测痛点
  • 私域公域流量生态圈纵览

Questions

获取高级内容阅读权限

请提交下列详细信息,以便获取最多5篇论坛访谈记录的阅读权限或申请免费试用一周权限。

    One week, unlimited access to over 25,000 transcripts
The information, material and content contained in this transcript (“Content”) is for information purposes only and does not constitute advice of any type or a trade recommendation and should not form the basis of any investment decision.This transcript has been edited by Third Bridge for ease of reading. Third Bridge Group Limited and its affiliates (together “Third Bridge”) make no representation and accept no liability for the Contentor for any errors, omissions or inaccuracies in respect of it. The views of the specialist expressed in the Content are those of the specialist and they are not endorsed by, nor do they represent the opinion of, Third Bridge. Third Bridge reserves all copyright, intellectual and other property rights in the Content. Any modification, reformatting, copying, displaying, distributing, transmitting, publishing, licensing, creating derivative works from, transferring or selling any Content is strictly prohibited