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国货美妆护肤板块研究必修课:第二节 公域和私域流量运营

  • 多资产类别
  • 消费领域
  • Global




  • 公域和私域流量运营
  • 流量运营底层逻辑——不同 KOL 的粉丝群特点,品牌如何选择 KOL,如何建立与 KOL 的合作,费 用、分成比例、平均带货转化率等
  • 美妆市场近三年公域、私域流量衍变
  • 品牌案例
  • 公域与私域运营数据分析工具
  • 品牌面临的困难及需求、品牌全域数据营销监测痛点
  • 私域公域流量生态圈纵览




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