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中国高端啤酒市场——竞争格局和未来发展空间

  • 公募股权
  • 消费领域
  • 中国大陆及香港
高级内容

Agenda

  • 中国高端啤酒市场2022 年以来的发展态势、增速、下半年展望
  • 竞争格局——主要玩家梯度、市场份额、市场定位、营销打法、品牌建设、中国本土和国际品牌的优劣对比
  • 本土品牌产品高端化布局、更新迭代能力、毛利、北京和河南区域产品组合打法、消费者画像
  • 各渠道类型利润分析、费用投放、渠道拓展策略及规划

Questions

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