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Forum Transcript

在线广告投放趋势2021年H1更新

  • 多资产类别
  • 科技媒体通讯
  • Global
Premium

Specialist

某科技股份有限公司品牌广告中心副总经理

Agenda

  • 字节系抖音、头条、快手(HKG: 1024)、腾讯(HKG: 0700)等媒体 2020 年表现回顾,2021 年 Q1、Q2 广告收入变化趋势,主要平台 2021 年增长预期、核心驱动力
  • 主要媒体平台的头部代理商 2020 年任务完成情况、2021 年 Q1、Q2 目标及完成预期、各平台代理商 体系及政策变动
  • 不同行业广告主在主流平台的投放预算变化、投放偏好、投放价格与效果对比、2021 年投放渠道的选择趋势
  • 腾讯视频号的商业化进程与展望,抖音、快手等平台近期产品与营销策略的更新

Questions

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