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新式茶饮的发展及华北市场拓展策略

  • 多资产类别
  • 消费领域
  • 中国大陆及香港
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Specialist

专家 1: 前任深圳某餐饮管理有限公司区域运营经理;专家 2: 前任深圳某餐饮管理有限公司运营经理

Agenda

  • 竞争格局——喜茶、乐乐茶、茶颜悦色、蜜雪冰城、七分甜、古茗的核心竞争力分析
  • 从人(消费群体)、货(产品研发)、场(线上 & 线下门店)的角度分析数字化运营如何提高营收
  • 喜茶 2021 年重点发展的方向、下沉市场的策略、喜小茶下沉面临的机遇与挑战
  • 总结喜茶第一阶段开店策略及第二阶段目标、店型搭配及渗透率
  • 喜茶的热麦店、常规店、Go 店及主题店在华北市场的覆盖率,下沉城市的城市特点、开店策略、影响因素
  • 不同店型的新店开业流程,营销活动,月度、季度、年度考核 KPI、流水表现,成本控制、运营效率

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