Forum Transcript

国货美妆护肤板块研究必修课:第一节 如何做消费者洞察和营销投放

  • 多资产类别
  • 消费领域
  • 中国大陆及香港




  • 近三年美妆消费者的消费偏好变化
  • 高端美妆和大众美妆品牌消费需求变化
  • Z 世代 vs 25 岁以上美妆人群
  • 活跃男性 vs 普通男性美妆人群
  • 护肤 vs 彩妆人群
  • 下沉 vs 非下沉美妆人群
  • 不同电商平台美妆消费需求人群变化及活跃渗透
  • 美妆品牌在洞察不同城市、年龄、文化的用户的基础上,如何输出不同的营销内容、产品及消费者体
  • 品牌剖析
  • 各品牌的消费者、年龄段、城市
  • 获客成本、消费者粘性、复购率、利润构成、投放渠道的成本和效果评估



    One week, unlimited access to over 25,000 transcripts
The information, material and content contained in this transcript (“Content”) is for information purposes only and does not constitute advice of any type or a trade recommendation and should not form the basis of any investment decision.This transcript has been edited by Third Bridge for ease of reading. Third Bridge Group Limited and its affiliates (together “Third Bridge”) make no representation and accept no liability for the Contentor for any errors, omissions or inaccuracies in respect of it. The views of the specialist expressed in the Content are those of the specialist and they are not endorsed by, nor do they represent the opinion of, Third Bridge. Third Bridge reserves all copyright, intellectual and other property rights in the Content. Any modification, reformatting, copying, displaying, distributing, transmitting, publishing, licensing, creating derivative works from, transferring or selling any Content is strictly prohibited