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中国啤酒与气泡水品牌渠道销售策略

  • 多资产类别
  • 消费领域
  • 中国大陆及香港
高级内容

Specialist

1、某商贸股份有限公司渠道总监;2、某啤酒股份有限公司电商总经理

Agenda

  • 对比元气森林、农夫山泉(HKG: 9633)、可口可乐(NYSE: KO)等品牌在气泡水板块的产品、营销 能力、渠道销售情况
  • 林气泡水、燃茶、乳茶在一二线及下沉城市市场的销售表现,以及“0 蔗糖”对乳茶产品销售的 影响
  • 销商体系——渠道管理、销售支持、成本、经销商利润情况
  • 原材料涨价对啤酒板块的影响、未来啤酒产品提价的时间节点及幅度
  • 对比青岛啤酒(SHA: 600600)、华润啤酒(HKG: 0291)、嘉士伯(CPH: CARL-A)、重庆啤酒 (SHA: 600132)、燕京啤酒(SHE: 000729)等品牌在高端市场的竞争格局及策略
  • 产品矩阵、消费场景、定价策略、销售团队、销售渠道,以及高端线产品

Questions

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