Third Bridge Forum analysed Kantar’s business by mapping out the four different divisions and addressing key questions around company structure, customer perception, buying patterns and competitive dynamics. Third Bridge looked at market opportunity by segment and identified the value creation opportunities with existing PE-backed portfolio companies, including the stability of the company and the margin dynamics.
Third Bridge interviewed more than 100 global specialists, including former senior managers and experts throughout the media value chain. Interviews focused on Kantar’s individual business units, such as Kantar Media, to help clients understand the opportunity for each unit and ultimately build an overall equity story. Some of the insights extracted included suggestions as to how Kantar could, after spinning off from WPP, spend more on research and development on a recurring basis, acquire some of the latest capture technologies and more readily engage using data from Google, Facebook and Amazon.
Over the nine months preceding the transaction, Third Bridge Forum supported the efforts of management consulting firms engaged in due diligence and provided exclusive insights on Kantar to bulge bracket PE investors looking at the deal. On 12 July, 2019, Bain Capital announced its acquisition of a 60% stake in Kantar.