Third Bridge’s U.S. and China consumer teams analyzed the situation and mapped out the entire supply chain of the largest global pork producers. Our research included approximately 10 interviews across three continents with specialists at some of the largest global pork producers as well as local Chinese pork producers. The interviews uncovered many important insights into the unfolding situation, including what appeared to be a massive underreporting of the decline in pig numbers in China. The research helped clients understand the potential magnitude and subsequent impact of the virus on pig producers and processors in Asia, the U.S. and Europe and how it could affect public and private companies such as TSN, JBSS3, SEB, Simmons Foods, CWK, Muyuan Foods, Wen’s Poultry and Shuanghu.
Third Bridge Forum’s quick movement on the situation, which included sourcing pan-regional specialists and asking probing, in-depth, contextual questions, provided timely, relevant and actionable insights for investors, all before the epidemic was covered in the mainstream media or sell-side research.