Research Insight
Third Bridge’s deep research team moved quickly to gauge the situation and understand the nuances important to equity fund clients, sourcing experts who could speak to the impact the data scandal could have on existing holdings while identifying who would potentially emerge as the winners and losers in the aftermath.
Third Bridge sourced custom experts – including former security and technology executives with Facebook and Cambridge Analytica – for multiple clients, helping them to fully understand the details of what occurred and impact to other companies in related sectors. The experts were able to clarify complex occurrences, implications for users and address how changes in privacy controls could impact future advertising revenues.
Outcome
Given the high stakes and volatility of the situation (Facebook’s stock plummeted after the revelations in late Q1 2018, then rebounded for a promising Q2, then suffered the largest one-day drop in market history in Q3), Third Bridge was able to quickly provide the bespoke experts that could arm our clients with the insights needed to understand the extent of the damage and the likelihood of a recovery above and beyond the limited and short-term views of sell-side research.
