“‘What will be interesting to watch is how aggressively Amazon pushes the premium brands over its own private label, and consequently how much marketing resources players like Energizer and Duracell will commit to Amazon to push their products on the channel,’ says Peter Hobson, VP at investment research company Third Bridge.”
The Grocer: Race for Power: Batteries Category Report 2019
For one of the leading retail publications in the UK, Third Bridge's Peter Hobson provides some observations from Third Bridge Forum Interviews conducted on the batteries category
