Open Roles

Senior Product Marketing Manager

Company Description

Company Overview

Third Bridge was founded on the belief that human insights drive intelligent investment decisions.

To make the right investment decisions, our clients require access to the most relevant experts and their insights – we enable this through private consultations and exclusive content drawn from expert interviews.

Our clients consist of some of the largest private equity funds, hedge funds, mutual funds and management consulting firms, who are serviced by a team of over 900 employees located across eight global offices.

Third Bridge operates in a global, multi-billion-dollar market with double digit annual growth and has consistently received accolades for Great Places to Work and the top 100 fastest growing companies. 

Job Description

We’re looking for a creative, analytical, and results-oriented Senior Product Marketing Manager to join our growing team. This role will play a critical role in our plans to continue growing our product offering to cement our position as the leader in this category.

You will manage the GTM, product marketing, and execution. Reporting to the Marketing Director, you will work closely with global and local stakeholders across tech, commercial, and product teams to drive product adoption and engagement, retain a strong market fit, and ensure products are well understood by our clients and prospects.

Your responsibilities will include but not be limited to:

Understanding The Market

  • Understand the market we’re addressing, how our product supports our client’s needs and how its evolution will satisfy a need within the market

  • Conduct competitive analysis, customer research, product surveys, and other forms of research to deepen our value proposition and to see broader market trends that will influence our product’s roadmap

  • Capture feedback we gather from clients directly and via our commercial teams that will also influence our roadmap

 Communicating our Product and its Value Proposition

  • Create and refine product positioning that clearly communicates our unique value proposition

  • Carry out all product marketing activities relating to current product offering as well as future releases

  • Ensure the product value resonates in all marketing materials and ensure all materials remain up-to-date, relevant, and effective to support our clients and commercial teams

  • Conduct regular communication activities with commercial teams and clients to ensure they fully understand the capabilities of the product and their value, including curating content for all campaigns, client-facing materials, demo videos, and training

  • Partner closely with cross-functional teams to conduct regular and ad-hoc marketing campaigns highlighting content and features that might be relevant to market movements, the news cycle or other events

  • Plan and lead cross-functional efforts to drive successful product launches, adoption, and beta programs

  • Work with our distribution partners to source opportunities for brand and content marketing campaigns 

  • Work with internal stakeholders on client research initiatives

 Continuous Improvements

  • Regularly review the effectiveness of our product marketing capability – looking for opportunities and channels in which we market both internally and externally

  • Regularly review the marketing materials and communications, garnering feedback to ensure we continue to enable our commercial teams and customers as best as possible

  • Look for marketing automation opportunities and experiment and implement solutions that elevate our product marketing capability

  • Partner with the rest of the Marketing team to ensure alignment on brand and broader marketing activities 

Qualifications

  • Strong prior experience in Product Marketing or similar roles, including marketing, product, or strategy

  • Proven success positioning complex products leading to a measurable increase in product adoption and/or revenue 

  • Experience with email marketing automation platforms (Pardot, Customer.io preferred) 

  • Excellent listening skills - able to actively listen to client and partners needs to identify opportunities, issues, and problems

  • Excellent communication skills - able to articulate value propositions, problem statements, and business opportunities to a wide variety of stakeholders in line with our corporate tone of voice

  • Analytical, data-driven, and able to understand complex issues and recommend appropriate approaches

  • Demonstrable history of building strategic relationships

Additional Information

What can you expect

  • Hybrid working (2 days in the office/week)

  • Private Medical Insurance - up to family cover

  • Pension

  • Generous annual personal development budget 

  • 25 days annual leave plus bank holidays, rising after two years of service

  • Charitable service leave - 2 days/year

  • Free yoga sessions - twice weekly

  • Free Modern Health sessions (we care about your mental and physical well being)

  • Quarterly social events

  • Mentorship program 

  • Employee affinity groups including ESG, Environment, Mental Health, Diversity & Inclusion, and Women at Third Bridge

The successful candidate must, by the start of the employment, have permission to work in the country they are applying

We know that to be truly innovative, we need to have a diverse team around us. That is why Third Bridge is committed to creating an inclusive environment and is proud to be an equal opportunity employer. If you are not 100% sure if you are right for the role, please apply anyway and we will be happy to consider your application.